Approaches for multi-brand design systems using variables I am looking for advice for a workflow for setting up new project files using our base multibrand design system for websites.
We are a digital agency who works with a new brand nearly every project, or work on projects that need to adhere to a brand we’ve set up for a project beforehand.
We are developing an internal design system that we describe as the ‘bones’ of a website for every project we run, which we then customise for each brand (and sometimes project). So the underlying function and structure of our design system is mostly the same from project to project, but what changes are the visual things and metrics like colour, image assets such as patterns/photos/logos, typefaces, borders, padding, spacing, grid, etc.
Our system is a set of core templates and components based on what we consider to be best practice for the web. So how they function, character limits, structure and content model, CMS admin experience, HTML page structure, bilingual interfaces,
