Hi Misha, Thanks for your thought!
I tested on my end and I cannot apply string variables to a specific word within a text layer. : https://help.figma.com/hc/en-us/articles/14506821864087
So, this seems like a feature request for me. I have shared this feedback with our internal team for future consideration, and moved this topic to share an idea for votes!

Thank you!

It’s not the best but I have a found a workaround, you will need to have that word in a different frame and apply auto-layout to simulate the space between words. With that now you can apply the string variable just to that specific word. I hope this helps.

Thank you! Works well as a one-time lifehack, but I have hundreds of components affected by this issue 🙂

I need this too and couldn’t find it working correctly yet. The suggestion of @Tellez_Alcantar_Enrique doesn’t work if the text is in paragraphs covering several text lines. I have one large paragraph and need to adapt 10 text variables each month. It would be a huge time-saver to have this semi-automated.

Yep I understand the frustration, I also will like to have this option available

I would like to have this functionality prioritized as well. This is essential for my work and would be a huge time saver. Fingers crossed Figma will continue to develop on this, as it would make working with white label design system much faster.

Ideally when this is supported it would allow for different styles within the same text component as well. So if you can do something like the following:

Paying from Account 1234 with an ACH. 

Where the bolded string is the variable value.

Our team would like this feature as well. Also, it’s a dupe of this ask: