Rename Match only replaces first instance

I am trying to rename multiple frames with the match function, but only the first match gets replaced:

Match: basketball
Replace: football

What I want:
basketball/1920x1080-basketball-header >>> football/1920x1080-football-header

What I get:
basketball/1920x1080-basketball-header >>> football/1920x1080-basketball-header

Is this behaviour on purpose?