Why are my images Scaling when dragged into Figma?

My images are scaling smaller when dragged into figma - WHY?

Top image is a screen grab of the website
Middle image is the file dragged into Figma (viewing at 100%)
Bottom Image is the Website

Look at the font sizes in these jpgs - Its impossible to map 1to1 when this is happening - HELP!

Here is another screenshot

Figma - top image
Sketch - middle image
Website - bottom image

Make sure the Figma desktop app interface scale is set to 100%.