I am a plug-in developer. Recently, I have observed that the growth rate of my plug-in users has dropped significantly. At first, I thought it was an isolated case. When I observed the data of some other popular plug-ins, I found that this was an overall change. All plug-ins are like this, but the degree of change is different.
And I noticed that the growth rate of my plug-in’s loved has not only not dropped, but has even grown faster than before.
I think it should be that Figma has changed the way it counts the number of users. In the past, you only needed to start the plug-in to be counted as a user, but now, users need to reach a certain level of activity in the plug-in to be counted? This is originally a more reasonable way of counting, which can effectively filter out invalid users. But this is unfair and devastating to new plug-ins.
No matter what Figma’s original intention was to update the statistical rules, for users, the number of plug-in users is still the most important indicator to determine whether a plug-in is worth trying. New plug-ins will always sink under the new rules. Because the number of users generated by the old rules has not been cleared or balanced by some rules, the hundreds of thousands or even millions of users accumulated by the old plug-ins have become a height that new plug-ins can never reach.
Even though my plugin is already one of the most popular plugins of its kind, I’m considering whether I should abandon the ongoing update plan when I think that it will never even catch up with its peers.
Maybe there is some more equal metric, such as recent activity?
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@Tutu Yes, I observed a similar pattern. The plugin’s new user rate experienced a noticeable decrease post-November 15th. At first, I suspected an issue with my plugin, but further analysis of other plugins’ new user data revealed a consistent decline too.
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