I feel like for most personal websites, Figma (with breakpoints to help with responsiveness) is the only tool you need. You can view videos, photo, make galleries-the customization for no-code creators is all there. I would gladly pay to have my Figma prototypes open to my custom.com, especially to show off projects I am working on.
Add a special SEO section and maybe some “web components” to embed video URLs or to add a form, and bing bang boom. Now truly anyone can have a custom website. (Even for those who don’t understand responsiveness, Fit to screen and fit to width can fill a lot of needs for many!)