Hey everyone — I wanted to share a Figma plugin I’ve been building called Variate.
It’s designed for people doing repetitive production work like paid social ads, email campaigns, lifecycle design, etc.
The workflow is simple:
- map text layers once (HL, SH, CTA, or custom fields)
- paste multiple hooks/offers/CTAs
- generate lots of clean text variations automatically
The goal wasn’t “AI magic,” but removing the repetitive frame duplication and text-swapping that eats up production time.
I made this short demo walkthrough showing the workflow in action.
Would genuinely love feedback from people who work in high-volume design workflows:
- what feels useful?
- what feels missing?
- what would make this something you’d actually use?
Plugin:
https://www.figma.com/community/plugin/1637012532167731648/variate
(Free to try)
More info at http://variate.designance.co