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Slides, Figjam, coding, what the heck, focus on Product Design

  • June 15, 2026
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UIUX_Design

Figma, in my humble opinion, started as a design tool that rivaled Sketch. It eventually took over the market, and now almost everyone has abandoned Sketch. Figma has become the most widely used product design tool.

What has happened since then, however, seems to be a lot of sidestepping and creating offshoots that move away from what the product was originally intended for.

FigJam — why? Users are already using Miro and other tools that do this better. FigJam feels oversimplified, and in the end, I just use Figma itself to run workshops. Assuming that people who don't use Figma are going to come in and adopt FigJam is a mistake. Most people who don't use Figma don't enjoy using it.

Slides — why? Most businesses are still using PowerPoint. It doesn't matter how much you push Figma Slides; it almost always ends up back in PowerPoint. This feels like a major departure from what Figma is supposed to be.

Coding? What in the world? There are already so many tools out there that write code. Why is Figma even trying to go down this path? I think it will fail badly.

AI agents — no. Users are already inundated with AI tools, and now AI is being forced into my design space as well. It's a shame. I'd rather continue using the AI tools I choose instead of having AI features constantly trying to prove their usefulness inside my workspace.