Many products aimed at preteens sit in an awkward space between children's products and adult-focused solutions. From packaging and messaging to accessibility and trust-building, designers face unique challenges when creating experiences for young users and their parents.
When designing personal care products for children entering puberty, factors such as clear communication, age-appropriate visuals, inclusive design, sensitive language, and parental confidence all play an important role. The goal is often to educate without causing embarrassment while helping families build healthy habits.
I'm interested in hearing how other designers approach:
- Designing for both children and parents as stakeholders
- Creating educational experiences around sensitive topics
- Balancing playful branding with credibility and trust
- Accessibility considerations for younger audiences
- Packaging and UI patterns that encourage positive self-care habits