Hi everyone,
I'm Rosie, a mobile app developer who collaborates with UI/UX designers on eCommerce and marketplace projects.
Recently, I've been working on a few white label ecommerce platforms, and one challenge keeps coming up. The goal is to create a design that's flexible enough to support different businesses while still allowing each brand to have its own unique identity.
On one project, we initially focused on making everything highly customizable. While that sounded great in theory, it quickly made the design system more complex than necessary. Managing components, themes, and reusable elements became difficult for both the design and development teams.
After reviewing the workflow together, we simplified the design system by creating reusable components with only the most essential customization options. It made the handoff from Figma to development much smoother, reduced inconsistencies, and helped us deliver the project faster.
I'm curious how others approach this.
- If you've designed white label ecommerce platforms, how do you balance flexibility with simplicity?
- Do you create one master design system or separate libraries for different clients?
- What has been your biggest challenge when designing reusable eCommerce products?
I'd really enjoy hearing how other designers and developers tackle these challenges. I'm always looking to learn new workflows and best practices from the community.