Hey folks
When working on freelance projects, I’ve noticed that creating a structured brand system (logo direction, colours, typography, tokens, etc.) often happens while designing in Figma rather than before.
I’ve been experimenting with generating a rough starting point upfront — something like:
- logo directions
- colour palette
- typography pairing
- basic UI preview
- design tokens
The idea is not to replace design, but to start with a structured base before opening Figma.
I also made it possible to:
- sync tokens directly with Tokens Studio
- download all assets as a .zip
So it’s actually usable in a real workflow, not just inspiration.
I’m curious how others approach this:
→ Do you usually define a system first, or let it emerge while designing?
→ Would something like this actually help your workflow,?
Would love honest feedback — especially from people doing freelance or early-stage projects.