Hi folks, looking for advice from people who’ve built or scaled multi-brand / white-label design systems. We have a large master design system and need to support multiple brands on top of it. What we’re trying to achieve: One single source of truth for components Ability to evolve master components (add variants, change structure, etc.) All brands should inherit those updates automatically Colors, images, and other visual styles should come from brand-specific configs Avoid component duplication and version drift The mental model we’re aiming for: Structure & behavior → master design system Visual identity / theming → brand level Questions: Have you done something similar? What worked best for you: tokens, variables, nested libraries, overrides? Any major pitfalls or things you wish you’d done differently early on? Real-world experience or links to solid write-ups would be much appreciated 🙌

Question

Multi-brand design system: how to structure master components vs brand theming?

Hi folks, looking for advice from people who’ve built or scaled multi-brand / white-label design systems.

We have a large master design system and need to support multiple brands on top of it.

What we’re trying to achieve:

One single source of truth for components
Ability to evolve master components (add variants, change structure, etc.)
All brands should inherit those updates automatically
Colors, images, and other visual styles should come from brand-specific configs
Avoid component duplication and version drift

The mental model we’re aiming for:

Questions:

Real-world experience or links to solid write-ups would be much appreciated 🙌