I'm currently designing an ecommerce product page in Figma for PreReq Care, a skincare brand focused on products for tweens and teens. The challenge has been balancing a clean, minimal layout while still communicating key product benefits without overwhelming visitors.
For a hydrating face mist product, we're highlighting information such as:
- Key ingredients with simple icons
- Product benefits in a quick-to-scan layout
- Mobile-first spacing and typography
- Clear visual hierarchy for product images and CTAs
- Trust elements like dermatologist-vetted messaging and refillable packaging
One thing I'm experimenting with is reducing large blocks of text into smaller feature cards so shoppers can quickly understand what the product does.
For designers who build ecommerce experiences in Figma:
- How do you organize product information without making the page feel cluttered?
- Do you prefer feature cards, comparison tables, or icon-based sections?
- What techniques have improved conversions while keeping the interface simple?
I'd love to hear how others approach designing product pages for consumer brands.