Working at an agency, we regularly deal with clients who have complex audience landscapes: sometimes 15, even 30+ target groups. Keeping track of all that inside Figma can get messy fast.
Quick aside: working with that many personas isn't ideal. But the reality of agency work is that clients sometimes come to you with sprawling audience definitions, and part of our job is helping them focus over time. We hope that a clear overview can support that conversation.
A few things that helped us:
- Grouping personas by category: instead of one long list, we group persona’s by a common attribute (like their department if they work in an organization)
- Keeping cards scannable: just enough info to recognize who you're designing for, not full documentation
- Making the data portable: so you can move it between files or share it with stakeholders outside Figma
I built a widget around these ideas. It lets you create persona cards, organize them in groups, customize the fields, and import/export via JSON. Works in both Figma and FigJam.
We think this could be helpful when you're onboarding new team members, presenting to stakeholders, or simply trying to keep 5+ personas from turning into chaos.
It's free, would love to hear if it's useful for your workflow, or if there's something you'd approach differently.
You can check out the widget here: Persona by Linku