Is sustainability a key differentiator for future marketplace platforms?

Yeah, I think sustainability can be a differentiator  but only if it’s done right. Most people still pick cheaper or faster options, so eco-friendly features need to be built in naturally, not feel like extra effort.

Stuff like second-hand focus, carbon-neutral delivery, or showing your “impact” (like CO2 saved) could actually get traction if it’s seamless and rewarding. Gen Z especially seems to care more, so it might not replace price yet, but it’s definitely a growing edge.

Would you personally pick a sustainable app if it cost a bit more or took longer to deliver?

Interesting point. Sustainability is becoming an important consideration for many marketplace platforms. It could act as a differentiator in the future, but its impact will depend on how effectively companies integrate genuine sustainable practices rather than just promoting it as a marketing strategy.