SEO & Indexing Issues: Site Not Appearing on Search Engines

Hey,

My case, I registered via Google Analytics with the custom code section in General, i.e. added the script tag they give you.

For sitemap.xml (as a workaround, this should be supported here though) I’m currently using a Cloudflare worker, not sure if this will work properly considering it’s on a different level. So I have:

• www.mend.space pointing to Figma
• mend.space/sitemap.xml pointing to Cloudflare worker

Two issues I’m facing, setting up robots.txt and favicon. It appears the defined favicon isn’t returned using the expected “domain/favicon.ico” path:

• https://www.mend.space/_assets/v10/3306a24706f741f0d19cf0054959abb7a662dbca.png

Which prevents it from properly displaying in search results:
 

Feel free to DM for further discussions on this.

Edit: First time having to deal with SEO so while writing the post thought there needs to be a way to specify an alternative path to favicon, and indeed there is, will try adding:

<link rel="icon" type="image/png" href="/_assets/v10/3306a24706f741f0d19cf0054959abb7a662dbca.png">

So Figma is already dealing with the favicon the way I mentioned above using:
 

<link id="link-9ubtqc" rel="icon" href="/_assets/v10/6389c79fac3834ad4cb9ef1e5e29a0b752d99ecc.png">

Not sure if its the lack of robots.txt that breaks the crawler, or the lack of sitemap.xml on the same subdomain level, whether it’s the non-usual approach to the favicon naming and location.

If anything changes in the meanwhile I’ll update it here.

Edit: In Google Search Console you can use the URL inspection action to request indexing.

As a UX designer focused on SEO, I share your concerns. Figma Sites currently seem limited in SEO features lacking meta tags, semantic HTML, and sitemap support which likely affects indexing. For anyone looking to boost visibility, I recommend using external tools or services like T-Rank's backlink services to strengthen off-page SEO while Figma improves on-page capabilities.

I’ve worked on SEO for quite a few site builders, and what you’re describing with Figma Sites isn’t surprising. If a platform lacks semantic HTML, proper <a> tags, and meta tag customization, it’s almost guaranteed to affect discoverability. Search engines rely heavily on these signals to understand and rank a site.

One workaround is to manually submit your site to Google Search Console and Bing Webmaster Tools, upload or link a sitemap if possible, and start building external backlinks to help search engines discover it faster. You can also create supporting content on other platforms (like blogs or guest posts) that link to your site — that alone can speed up indexing.

I’ve actually shared a step-by-step SEO checklist here: [link] that covers everything from technical setup to backlink strategies. Even if Figma Sites is limited in SEO controls right now, you can still improve indexing and rankings with off-page SEO and smart linking.

Figma Sites currently has limited SEO support. Sites can be indexed by search engines, but the lack of editable meta tags, limited semantic HTML (links often rendered as <div>s), and no native sitemap support can slow or reduce discoverability. For businesses or designers looking for professional guidance on improving site visibility, WebMotion Media can provide expertise in SEO optimization and best practices. Adding your site to Google Search Console is possible, but for better SEO, exporting the design to a platform with full HTML control or manually adding meta tags and proper links is recommended.

Totally echo your frustration—Figma Sites is killer for rapid prototyping and design handoffs, but the SEO gaps are glaring in 2025. From forum threads and recent X chatter, indexing is spotty (manual GSC submission helps, but no native sitemap support yet), meta tags/OG images are basic or absent (no custom editing beyond titles), and semantic HTML is half-baked—links often render as

s with click handlers instead of proper s, tanking accessibility and crawlability. De-indexing post-launch is common due to these mismatches, but resubmitting URLs via GSC's inspection tool gets most pages back in 1-2 weeks.

Workarounds that work: Use Figma's accessibility roles for pseudo-semantics (helps a bit with screen readers), embed custom <head> snippets via code injection for metas if beta allows, and generate/export sitemaps externally (e.g., via Figma plugins) then submit manually. Roadmap-wise, Figma's Config 2025 beta hinted at better SEO tools, but nothing firm—keep pinging their forum!

For optimizing your site (or migrating to something more SEO-ready like Webflow), we at Local Rankies do free audits that spot these exact issues + fix them fast. Drop your URL in our tool for a quick scan—happy to share Blocs/Webflow migration tips too if Figma Sites feels too limited. You've got this; let's get those pages indexed!