Hi everyone! 👋

I’ve been looking into SMS and Email marketing metrics and realized that design plays a huge role in how these numbers move.

Some examples:

• Open Rate – Subject line formatting & preview text design.

• Click-Through Rate (CTR) – Button placement, hierarchy & visual clarity.

• Response Rate – Readability and conversational tone in layout.

• Conversion Rate – Visual flow guiding users to take action.

• Unsubscribe Rate – Overly cluttered or confusing design driving people away.

💡 Question:
For those of you designing email templates or message visuals in Figma, what design choices have you found that boost engagement and improve conversions?

Would love to hear your insights (and maybe even see some shared Figma files 👀).