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Question

How can SEO be properly optimized directly in Figma Make–generated websites?

  • January 5, 2026
  • 2 replies
  • 80 views

Anay Mittal

I’m evaluating Figma Make as a production website builder and want to understand how far SEO can be optimised without exporting to another framework.

Specifically, I’m looking for real-world guidance on:

• How Figma Make outputs semantic HTML (headings, sections, nav, main, footer) and how much control designers have over this
• Best practices to ensure search engines correctly index text, headings, and page structure created in Make
• Ways to manage SEO essentials such as page titles, meta descriptions, canonical URLs, and Open Graph tags directly within Make or during deployment
• Handling SEO for long-form or content-heavy pages (service pages, blogs, FAQs) built entirely in Make
• Performance and Core Web Vitals considerations with Make-generated sites
• Known SEO limitations and recommended workarounds when using Make at scale

If you’ve launched SEO-focused or marketing-driven websites using Figma Make:
• What actually worked in practice
• What SEO constraints you ran into
• Whether you’d recommend Make for production marketing or enterprise sites

Looking for hands-on experience and implementation insights rather than documentation links.
Thanks in advance

2 replies

removter78
  • New Member
  • February 4, 2026

I’ve had decent results by setting each frame or section to the right semantic tag in the export panel and keeping text layers clean so they map to proper headings. It’s a bit of manual discipline, but it pays off. I paired this with keyword and structure checks from folks at https://luckybrand.agency on a project, and the combo made the Make output surprisingly search‑friendly without extra frameworks.


Bryanelite
  • New Member
  • February 10, 2026

You can fake some structure by grouping frames and giving them clear names, then exporting and swapping in semantic tags in the code panel, but Figma Make still keeps things pretty rigid. I’ve leaned on custom code blocks for meta tags and schema. Having used Fortress healthcare digital marketing services before, I’ve learned how much clean hierarchy and consistent headings matter, so I try to mirror that even in Figma’s limits.