I don’t think the current ratio of free to paid plugins is going to change much. Currently only about 1% of plugins are paid. It’s much easier to make a free plugin than a paid one. But if Figma is gonna implement some kind of a marketplace, I would suspect this ratio may change a bit. Still, I believe most of the plugins will remain free.
Beginners users, end users, design agencies, Figma user community, designers that using Figma, Figma company.
Why does it matter?
I would like to sell themes and plugins on Figma. Also, designers and people who develop plugins and themes may want to sell plugins, themes in Figma.
This allow users to provide services and products on Figma, which includes the following types of sale: Consultative selling, Direct selling, Corporate selling, social selling.
Designs or people who develop plugins or themes can pay an administration fee to Figma, something around 10% of the amount to be received. This does not include whether open plugins and themes, free or public plugins, or whether and themes receive donations. This admin fee is for paid plugins and themes only.
As we can see in the image, as the user I can sell themes and plugins on Figma to companies, designers.
The image that illustrates the case of a type sales.
I could be right or wrong on some of these assumptions, my initial view of the market with Figma, sales cases:
Corporate sale cases: This happens when a group of designers who create themes or people who develop plugins as a way to provide services and products only to companies with Figma. The exclusivity here is from company to company.
Direct sales cases: Allow users to create specific themes that cannot be used by other companies, designers, people. This refers to what I call direct selling. In other words, there is only 1 theme for 1 end customer. In other words, there is theme exclusivity here. Or allow users to develop specific plugins that cannot be used by other companies, people, designers. This refers to what I call direct selling. In other words, there is only 1 specific plugin for 1 end client. That is, here there is plugin exclusivity.
Social selling cases: When users are paid money to create themes and plugins that are used for all over the world, for the community at large.
Consultative selling cases: This is when plugins or themes can be open, free, and/or public. In other words, allowing users to create very generic themes or plugins, that is, they are plugins and themes used by everyone, by all people. This includes: designers, end users, beginners, companies using Figma. There is no theme or plugin exclusivity. As there is no exclusivity, the sale is neither direct nor corporate sales, is sales by consultation as mentioned at the beginning.
My idea is similar to the question I referenced, but differs in some ways. My idea is whether I, as a user, can provide services and products for Figma.
When I talk about products or services, I mean plugins and themes. For example, if I can create a paid plugin for a client within Figma. If there was a marketplace for paid plugins and themes I could do this.
This is interesting to make Figma more popular, better known. Figma is already very popular and known today, many friends recommended it. So, I’m glad to use this tool. What I’m talking about here is to make Figma even more popular and known. In other words, my idea is to look for a new way to help and contribute to Figma. With this idea, Figma could be used even more, recognized, continue to be this amazing tool.
If anyone has any information, I will be happy if someone can answer me about this question.